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The Fashion Hub
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The Fashion Hub

Our Story


From a little retail store in the Italian countryside of the early 80’s, to one of the leading company in the B2B off-price Fashion Industry: nothing would have been possible without the passion, determination and honesty of

Flavio Tonetto and Donatella Pompei

founders and business partners - but also husband and wife.

This is an Italian history of entrepreneurial vision, commercial reliability and sound principles.

This is the history of Bon Bon Emporio.


Retail innovation

The history of the Company begins in the early 80's with Incontro, one of the first fashion outlets in Italy.

The secret of success is the purchase of leftovers from the best Italian boutiques, making possible to sell luxury brands at highly discounted prices.


From retail to wholesale

Supported by a solid and rapid increase in sales and a huge web of connections in the fashion world, in the mid 80's Flavio Tonetto decides to start a new adventure in the B2B industry: Bon Bon Emporio was just born.



Business growth

At the end of the 90's the Company opens up to the international market and starts purchasing the goods directly from the Fashion Houses.

In the same years renowned Brands choose Bon Bon Emporio as the preferred partner for their production licences, trusting the solidity of the Company and its well established relationships with the best Italian manufacturers of clothing and accessories.


Global expansion

In 2008 the Company moves to a new headquarter of 16,500 square meters comprehensive of 2 specialized warehouses, a 3-level warehouse and 1,000 square meters of showrooms.

Thanks to a new top-notch internal logistics and the highly qualified staff, Bon Bon Emporio starts long-term commercial relationships with major international Online Players such as Amazon, Vente Privee, Yoox, Privalia, Zalando, Showroom Prive.



Exclusive partnerships

From 2015 the Company starts several important partnerships for the production and exclusive distribution of brands such as Roberto Cavalli Sport, Trussardi Collection, Cesare Paciotti, Cerruti 1881, Verri.

In 2016 Bon Bon Emporio opens its own professional photo studio and starts a massive 2-year project with a view to building a state-of-the-art digital platform and offering its customers the most advanced services in the Industry.



At the end of 2018 Bon Bon Emporio launches bonbonb2b.com, the most advanced B2B e-commerce in the off-price Fashion Industry, simplifying the purchase experience of retailers, distributors and international buyers.

The Company starts testing a new, all-inclusive dropshipping service that will allow subscribed customers to access its catalog - through simple plugins or custom API connection – and resell the products on their e-stores, outsourcing orders management and logistics.


What’s Next?


Bon Bon Emporio’s family is getting bigger: the Company is constantly looking for talented people that want to innovate and face new challenges, inspired by the grand vision of the founders.

Together we are building the most advanced software platform in the Industry, laying the foundations for the first Italian Fashion Hub.

There is a tough challenge ahead - and a lot of work to do - but we believe that

Thinking big means living big.


Follow our journey..